Front-End vs. Back-End: Where Your E-Commerce Budget Goes

Front-End vs. Back-End: Where Your E-Commerce Budget Goes

Why do some Shopify projects stay on budget while others spiral into delays and scope creep? One of the most overlooked culprits: unclear expectations around front-end vs. back-end development. According to GoodFirms, custom e-commerce sites cost anywhere from $5,000 to $250,000, depending heavily on complexity but most business owners don’t realize which half of their

Middleware to the Rescue: Clean Up Product Data

Middleware to the Rescue: Clean Up Product Data

Are Messy Listings Hurting Your Sales? If your Shopify or Magento store is dealing with inconsistent titles, broken variants, or missing meta descriptions, you’re not alone and you’re definitely not imagining the impact. According to a 2023 Akeneo study, 87% of shoppers say inaccurate or incomplete product information is a deal-breaker. That means every glitch

Mobile Checkout Optimization: What Actually Works

Mobile Checkout Optimization

How many sales are you losing because of a clunky mobile checkout? According to Baymard Institute, the average cart abandonment rate hovers around 70%—and mobile users abandon carts even more frequently due to friction, load time, and trust issues. If your Shopify store isn’t prioritizing mobile checkout optimization, you’re essentially opening the door, inviting people

Shopify Customer Portals: Why Brands Are All In

shopify customer portals

Are your repeat customers frustrated by clunky account pages, limited access to order history, or a lack of control over subscriptions? You’re not alone and more importantly, there’s a fix. According to a 2024 DTC benchmarks report, brands with self-service customer portals on Shopify see an average 21% increase in customer retention over 12 months.

Why We Replaced Shopify Flow with Custom Workflows

Why We Replaced Shopify Flow with Custom Workflows

What happens when your Shopify automation starts slowing you down? Most store owners don’t notice it at first. Shopify Flow does a decent job for basic triggers and conditions – order tagging, low-stock alerts, or email notifications. But when your business starts to scale, those automated flows that once felt like time-savers quickly become limitations.

The 72-Hour Shopify Migration: No Sales Lost

The 72-Hour Shopify Migration: No Sales Lost

Migrating a Shopify store can feel like a high-risk venture. The fear of downtime, lost sales, and a broken customer experience can make many e-commerce owners hesitate. But it doesn’t have to be that way. Imagine completing your Shopify migration in just 72 hours – without a single hiccup in your sales or customer interactions.