Winning PDP Strategies to Reduce Returns

Winning PDP Strategies to Reduce Returns

Are product returns quietly killing your margins? According to Shopify data, return rates in e-commerce can be as high as 20-30% for apparel and 15% overall across categories. Most of it? It stems from product detail pages (PDPs) that don’t give shoppers the full story – unclear fit, lack of visuals, confusing specs. If you’ve