B2B on Shopify: Setup, Features & Must-Have Customizations
What’s the biggest pain B2B sellers face in 2025? It’s not lead gen, it’s friction. Clunky order forms, outdated portals, and siloed data cost businesses thousands of hours and millions in revenue. According to a McKinsey report, 73% of B2B buyers prefer to research and purchase online, yet many B2B stores still operate as if