How to Use First-Party Data for Smarter Retargeting in Shopify

First-Party Data for Smarter Retargeting in Shopify

Standing out and boosting conversions in e-commerce isn’t easy, it takes constant effort and smart decisions. As customer acquisition costs rise and third-party cookies face increasing restrictions, leveraging first-party data has become more important than ever. But how can you use this valuable resource for smarter retargeting in Shopify? The answer lies in a well-structured