Understanding PIM, CRM, and ERP Integration for E-commerce
PIM, CRM, and ERP Integration in E-Commerce The integration of Product Information Management (PIM), Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP) systems is a powerful approach that allows e-commerce businesses to streamline operations, enhance customer experience, and make data-driven decisions. For beginners, though, understanding how these three systems work together can feel overwhelming.