Ever launched a subscription offer on Shopify thinking it would skyrocket your revenue, only to watch it flop? You’re not alone. According to Recharge, stores that get subscription UX wrong see over 50% drop-off in the first month. And that’s before most of them even recover their acquisition costs. The truth? Most “subscription fails” aren’t
Why do some products sell out in days while others barely move? Is it luck, great photography, clever pricing – or something deeper? The real answer lies in understanding customer behavior, and what actually drives customer purchases online. According to McKinsey, 73% of B2B buyers prefer to research and buy online. And the trend extends
Are your repeat customers frustrated by clunky account pages, limited access to order history, or a lack of control over subscriptions? You’re not alone and more importantly, there’s a fix. According to a 2024 DTC benchmarks report, brands with self-service customer portals on Shopify see an average 21% increase in customer retention over 12 months.
We like an inspiring story as much as we like technology. In this post, we dive into the inspiring journeys of several e-commerce entrepreneurs who struggled but ultimately made it big. 1. Jeff Bezos: From Garage to Amazon’s Success Jeff Bezos is perhaps the most iconic name in e-commerce. He quit his job at a