Why do some products sell out in days while others barely move? Is it luck, great photography, clever pricing – or something deeper? The real answer lies in understanding customer behavior, and what actually drives customer purchases online. According to McKinsey, 73% of B2B buyers prefer to research and buy online. And the trend extends
What happens when your best sales moment becomes your biggest liability? You launch a holiday campaign, invest in paid traffic, and suddenly – your Shopify store slows, glitches, or worse, crashes. According to a 2023 Adobe report, retailers lose up to 35% of potential revenue due to performance issues during peak shopping periods. That’s not
What if your next product drop could feel more like a live event than a typical product launch? That’s exactly what live shopping promises and many DTC brands are already seeing 2x, even 3x, conversion rates by going live. But here’s the real question: Is live shopping worth it for DTC brands, or is it
If your customers aren’t finding what they’re looking for quickly, you could be losing sales. Studies show that nearly 30% of e-commerce shoppers abandon their search process if results aren’t immediate. That’s where Shopify AI search functionality steps in. By integrating AI into your search, you can provide smarter, faster, and more relevant results that
Smarter Search, Better Sales Did you know that 30% of e-commerce shoppers abandon their cart because they’re frustrated with search results? If you’re running a Shopify store, that stat isn’t just alarming – it’s actionable. A slow, clunky search experience can hurt your conversions. But there’s a proven way to fix that: Real-Time Search on
What if you could increase your Shopify store’s average order value (AOV) without adding a single extra visitor? Sounds ideal, right? According to Shopify, merchants who use product bundles see up to a 20% boost in AOV. But there’s a catch: if not done right, bundling can clutter your store, confuse users, and tank your
When it comes to running a successful e-commerce business, one of the most important decisions you’ll make is how to price your products. While the cost of your goods and your desired profit margin play a role, the true science of pricing involves understanding consumer psychology. The right pricing strategy can make or break a