Project Overview
This case study explores how we transformed a struggling Magento store by integrating Hyvä Themes, optimizing the checkout flow, and enhancing overall site speed, resulting in a significant boost in conversions and user engagement.
1. Challenge
One of our Magento clients faced a critical issue: despite significant traffic to their online store, the conversion rate was far below expectations. Their store suffered from slow page load speeds, high bounce rates, and a suboptimal user experience, especially on mobile. The goal was clear: increase conversion rates by improving performance, simplifying the UI/UX, and ensuring a frictionless checkout process.
2. Industry
The client operated in a highly competitive e-commerce sector, selling consumer goods where every millisecond of load time and every interaction detail directly impacted revenue. Speed was paramount, as was maintaining a visually appealing, high-converting storefront.
3 Platform & Technology
- E-commerce Platform: Magento 2
- Theme Solution: Hyvä Themes
- Optimization Tools: Core Web Vitals monitoring, GTMetrix, Google Lighthouse
- Development Stack: PHP, JavaScript, TailwindCSS, Alpine.js
- Hosting & Infrastructure: Cloud-based environment optimized for Magento performance
Technical Assessment
1. Analyzing the Challenge
Our team conducted a full performance audit using Lighthouse, WebPageTest, and Magento’s built-in profiler. We identified the key bottlenecks:
- Heavy reliance on Luma-based themes – Bloated frontend with unnecessary JavaScript and CSS.
- Inefficient checkout process – Multi-step checkout process leading to drop-offs.
- Poor mobile performance – High First Contentful Paint (FCP) and Cumulative Layout Shift (CLS) scores.
- Slow product pages – Overloaded with third-party scripts, affecting TTFB and rendering.
- Inefficient caching strategies – Lack of full-page caching and improper use of Varnish.
2. Proposed Solution & Benefits
Our approach was centered on Hyvä Themes, a performance-first Magento frontend solution. We implemented:
Hyvä Theme Integration: Replacing Luma with Hyvä immediately reduced JS/CSS payloads by 70%.
Tailwind CSS & Alpine.js: Eliminated the need for RequireJS, KnockoutJS, and excess dependencies.
Lazy Loading & Asset Optimization: Prioritized above-the-fold content, lazy-loaded images, and used modern WebP formats.
Optimized Checkout Flow: Implemented a one-step checkout reducing abandonment rates.
Full-Page Caching & Varnish Configuration: Improved server response time and Time to First Byte (TTFB).
Code & Third-Party Script Refactoring: Removed unnecessary extensions, optimized custom-built modules, and reduced external API calls.
3. Implementation Timeline & Team
- Phase 1 (2 weeks): Deep-dive audit & strategy development
- Phase 2 (3 weeks): Hyvä theme integration & performance fixes
- Phase 3 (2 weeks): Testing, fine-tuning, and A/B testing
- Phase 4 (Ongoing): CRO testing, data analysis, and refinements
Our dedicated team consisted of Magento-certified developers, UX/UI designers, CRO specialists, and DevOps engineers ensuring both technical excellence and business-focused execution.
4. Post-Implementation Impact
The results were immediate and impressive:
Page Load Time Decrease: From 5.2s to 1.2s on average
Conversion Rate Increase: 27% uplift in overall conversion
Cart Abandonment Reduction: 18% lower drop-off at checkout
Repeat Customer Growth: Faster site and better UX encouraged a 15% increase in repeat purchases
Core Web Vitals Improvement: Largest Contentful Paint (LCP) from 3.9s to 1.1s, CLS down to nearly zero
Next Steps
With a high-performing store in place, our next focus was:
- Personalization & AI-driven Recommendations – Implementing dynamic content to increase Average Order Value (AOV).
- Further CRO Enhancements – Running A/B tests on new checkout flows, product page layouts, and mobile-first design tweaks.
- Advanced Analytics & Heatmapping – Using tools like Hotjar and GA4 to fine-tune UX.
Lessons Learned
Hyvä Themes is a game-changer – For Magento merchants serious about speed, Hyvä eliminates unnecessary technical debt.
Speed & UX go hand-in-hand – Fast-loading pages alone aren’t enough; UI/UX optimizations must be integrated into the strategy.
Custom solutions are key – Off-the-shelf solutions only go so far. Tailoring the theme, checkout, and caching strategies provided the best results.
Performance optimization is an ongoing process – CRO and speed improvements require continuous monitoring and refinement.
By leveraging Hyvä Themes, a streamlined frontend stack, and data-driven CRO strategies, we transformed this Magento store into a high-converting, lightning-fast e-commerce powerhouse.
Ready to Elevate Your Magento Store’s Performance?
Don’t miss the opportunity to stay ahead in the competitive e-commerce landscape. Contact us now to schedule your free consultation and discover how we can tailor Hyvä Themes to meet your unique business needs.