Winning PDP Strategies to Reduce Returns

Winning PDP Strategies to Reduce Returns

Are product returns quietly killing your margins? According to Shopify data, return rates in e-commerce can be as high as 20-30% for apparel and 15% overall across categories. Most of it? It stems from product detail pages (PDPs) that don’t give shoppers the full story – unclear fit, lack of visuals, confusing specs. If you’ve

Shopify Customer Portals: Why Brands Are All In

shopify customer portals

Are your repeat customers frustrated by clunky account pages, limited access to order history, or a lack of control over subscriptions? You’re not alone and more importantly, there’s a fix. According to a 2024 DTC benchmarks report, brands with self-service customer portals on Shopify see an average 21% increase in customer retention over 12 months.

Why We Replaced Shopify Flow with Custom Workflows

Why We Replaced Shopify Flow with Custom Workflows

What happens when your Shopify automation starts slowing you down? Most store owners don’t notice it at first. Shopify Flow does a decent job for basic triggers and conditions – order tagging, low-stock alerts, or email notifications. But when your business starts to scale, those automated flows that once felt like time-savers quickly become limitations.

Akeneo PIM & Shopify Integration: Why It Matters

Akeneo PIM & Shopify Integration

Why Integrate Akeneo PIM with Shopify? Managing product data effectively is often the most underrated challenge in e-commerce. If you’re running a Shopify store and finding it difficult to keep your product information consistent across channels, or scaling your catalog becomes more complex, integrating Akeneo PIM with Shopify might just be the solution you’ve been